Methlick Community Blog

For the Community of Methlick in Aberdeenshire

Archive for Oct 5, 2018

PARTY! PARTY! Methlick is having a PARTY!!

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VisitAberdeenshire Digital Tourism Scotland Workshop

VisitAberdeenshire Digital Tourism Scotland Workshop: The Data Driven Tourism Business for the Future Workshop which takes place on 10 October 2018. The deadline to book a place is Tuesday 9 October 2018.

Wednesday 10th October at Jury’s Inn Aberdeen Airport

The data driven business of the future will be more informed than its competitors, it will make smarter decisions for better results. This workshop will help you glean insight from data. Learn how to translate these insights into actionable decisions informed by facts, not gut feel. This 3 hour session covers the data gathering and analysis process. Learn how to use free online tools to understand consumer behaviour, what data is useful and what impact it will have on your tourism business. By understanding the unique demands of your audiences through data analytics, you will gain deeper insight into what customers actually want.

Workshop Content

 How to gather useful data at minimal or no cost

Gaining insight from the data you can generate

 Using data driven marketing to improve audience targeting

 Analyse the types of messaging & offers your consumers are most responsive to

 Making sure your data capture processes are GDPR compliant

 How to use data for ongoing business improvement

The session includes live demos featuring free online applications and tools. Delegates may bring their own devices to access the tools during the session. Some of the tools require you to have a Google account.

What do I need to bring?

Delegates can bring a device (laptop, tablet, smartphone) to access the tools discussed. Please note that you require a Google account to access some of these tools. Don’t forget to bring a power pack.

Who should attend?

This workshop is aimed at Businesses owners and with a good knowledge of digital marketing who want to take their skills and knowledge to the next stage.

What will I learn?

 Why you’ll need data management in the future

 The process required for gathering information and insight

 The case for (CRM) Customer Relationship Management

 Segmentation, personalisation and customer database management

 Where to invest in data management technology and customer relationship management tools

Click here to book your place >>

To confirm your space, please book by no later than Tuesday 9th October.

Book your place at the Scottish Rural Parliament

Taking place from 14-16 November in Stranraer, in south west Scotland, the 2018 Scottish Rural Parliament comes at a critical time when the future of rural Scotland is in the spotlight like never before.

Rural policy is in our hands.
Join us and have your say by taking part in discussions and debates about issues including rural democracy and rural service provision. There will also be workshops designed to empower you, with practical advice on a range of topics from running a campaign to community share schemes.

We want your voice to be heard.
For most delegates attending the Scottish Rural Parliament is free of charge.

Book Now

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